— Also, you have effective email marketing. Who does it?
— I'm leading it myself and doing newsletters. I'm testing different types of letters. On average, the opening rate of letters is 27%, while 15% is already good. But some groups do not read our letters and once a quarter I delete these people from the mailing list. I'm writing a letter saying, "It's time to say goodbye." You do not read us, and I do not want to spam.
We did internal analytics, where MailChimp and Mandrill became friends, we have all the data about the user: what he was watching, reading, opening, searching, buying on the site. We have a large CRM, with which we will soon start working. Roughly speaking, if you bought something, we know what led you to buy: what articles you read, how many times and what mail opened, which link you click, what prices you saw. We will start taking even more active care of our customers.